Where Insight Meets Impact.
Operator-Led Performance Improvement for Construction Equipment Rental
MPH helps owner-operators, rental leadership teams, and PE-backed platforms improve utilization, margin discipline, and fleet ROI building disciplined operations that scale and a stronger story when its time to transact.
Built for the levers that move rental performance: utilization, rate realization, maintenance uptime, fleet ROI, SG&A discipline, and management cadence.
Who We Help
Performance Support for Rental Businesses
and the Partners Who Rely on Them
MPH is a specialized advisory and execution firm focused on construction equipment rental. We embed with management teams to turn strategy into measurable operating performance without generic playbooks or slide-deck consulting.
Owner-Operators
Professionalize operations, improve cash flow, and build a business that runs without constant firefighting.
PE Firms + Portfolio Leadership
Translate the deal thesis into operating results, reduce execution risk, and strengthen the exit narrative.
Larger Rental Companies
Standardize performance management across branches and regions to drive consistent results.
Equipment Dealers
Improve rental operations, fleet strategy, and profitability while strengthening customer experience.
Construction Companies
Optimize equipment utilization and asset performance to reduce cost and improve job site productivity.
What We Do
We Simplify Complexity Then Execute With Accountability
MPH is a specialized advisory and execution firm focused on construction equipment rental and asset-intensive operations. We diagnose root causes, build a clear plan tied to measurable outcomes, and work alongside your team to implement changes that stick.
- Clear priorities tied to performance levers
- Practical systems, cadence, and KPI governance
- Hands-on support not just recommendations
How We Engage
The Right Support
From Quick Clarity to Full Execution
100-Day Plan
(Fast Clarity and Early Wins)
A focused plan tied to the levers that move performance.
Operational Excellence Programs
(6-18 months)
Structured execution to expand EBITDA and reduce risk.
Integration and Roll-Up Support
Pre-close planning through post-close standardization and synergy tracking.
Exit Readiness and Transaction Support
Diligence preparation, QoE operational support, and sustainability defense.
Interim/Embedded Leadership
Interim COO/VP Ops/integration leadership when execution needs a leader.
What Makes MPH Different
Operator-Led, Insight-Driven, Built for Real-World Execution
- Hands-on execution: We help implement and stay close to outcomes.
- Industry fluency: Rental economics, fleet decisions, branch performance, and utilization realities.
- Clear communication: Simple, sponsor-ready reporting when needed.
- Practical optimism: A calm, disciplined approach that reduces noise and builds momentum.
Build the 100-Day Plan
Whether you’re an owner-operator trying to professionalize, a platform leader driving consistency, or a sponsor seeking operating leverage the 100-day plan creates clarity fast. We translate goals into priorities, KPIs, and an execution roadmap tied to measurable outcomes.
Frequently Asked Questions About Business Consulting
Q: What is equipment rental consulting?
A: Equipment rental consulting helps rental businesses improve performance by strengthening utilization, pricing discipline, maintenance uptime, fleet ROI, SG&A control, and operating cadence then implementing changes with accountability.
Q: How do I know if I need equipment rental consulting?
A: If utilization, rate realization, uptime, fleet ROI, or execution cadence feels inconsistent, or growth/integration is stressing systems, consulting can help create clarity and measurable improvement.
Q: What does “rate realization” mean in equipment rental?
A: Rate realization is the percentage of your target rate you actually capture after discounting, exceptions, and inconsistent rate governance. Improving rate realization increases margin without adding fleet.
Q: How do you improve equipment rental utilization?
A: Utilization improves when fleet is deployed with clear availability rules, idle time is visible, transfers/redeployments are disciplined, and branch-level accountability ties actions to utilization targets.
Q: What is fleet ROI in equipment rental?
A: Fleet ROI measures the return generated by equipment after considering acquisition cost, utilization, rates, maintenance, downtime, and disposition value. Strong fleet ROI requires lifecycle strategy and governance.
Q: What is a 100-Day Plan for rental operations?
A: A 100‑Day Plan is a focused roadmap that sets priorities, baselines KPIs, establishes a management cadence, and drives early execution—typically targeting utilization, pricing discipline, uptime, and SG&A.
Q: Who is MPH best for?
A: MPH is best for owner-operators, multi-branch rental leaders, dealer rental operations, and PE-backed platforms that need disciplined execution, sponsor-ready reporting, and measurable performance improvement.
Q: Can MPH help with integrations and roll-ups?
A: Yes. MPH supports pre-close planning through post-close standardization, KPI governance, fleet and pricing alignment, and synergy tracking to protect value and reduce execution risk.
Q: Do you help with exit readiness and diligence?
Q: Do you work with PE firms and portfolio companies?
Ready to Improve Rental Performance?
If utilization, margin, fleet ROI, or execution cadence needs tightening,
MPH can help you move from friction to forward motion.